Many other options and alternative app stores exist, and since such app stores are smaller than the Big Two, apps prove far more discoverable via these platforms. The same is true of mobile app stores.Īpp creators and consumers no longer find themselves limited to the Google Play Store and the Apple App Store. Over time, however, numerous niche and specialty social media sites have proliferated, giving consumers more choices. At one time, social media consisted of just a handful of sites.
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